CORE VALUES

The University of Kansas considers intercollegiate athletics to be an integral part of the University, as its existence provides students, faculty, alumni and friends an opportunity to share in the life of the collegiate community.

As part of our mission, we will advance the University's role, ensuring athletics will be conducted in harmony and conformity with the University's educational mission, while continuing the proud heritage of athletic success that stimulates pride among our constituents and supporters.

These are the core values of Kansas Athletics. They are an intrinsic part of our history. They guide our conduct today and ingrain in us the values of Kansas Jayhawks for tomorrow.

Accountability.

Kansas Athletics will hold itself to the highest standards of accountabilityin executing against its strategic plan. We expect all of our constituencies to do the same. We will move aggressively to take positive and forward-looking action, with a strategic focus on achieving our goals in both the short and long term.

Compliance.

We play by the rules.We will follow both the spirit and the letter of the law regarding our athletic endeavors and our dealings with University officials, the Big 12 Conference, the NCAA and governmental bodies. We expect everyone who engages in the Kansas Athletics experience in any way to do the same.

Culture of Equality.

We will embrace diversitythroughout our organization. We will hire and recruit without regard to age, ancestry, disability, gender, marital or parental status, national origin, race, religion, sexual orientation or veteran status.

Culture of Quality.

We will provide for our student-athletes outstandingcoaches, mentors, facilities, equipment and opportunities.

Integrity.

We are honest in our relationshipswith student-athletes and their families, coaches, staff, opponents and fans. We will engage only in behavior that reflects the highest levels of integrity and sportsmanship.

Leadership.

Kansas Athletics will lead and nurture leadershipin its student-athletes, staff, coaches and administrators.

Respect for our history and traditions.

The legacy of Kansas Athletics is proud and strong, filled with historical victories and compelling examples of excellence. We will respect and honor our outstanding tradition.

We are committed to winning.

• Academically, we will excel in the classroom.
• Athletically, we will compete and win with a watchful eye on the well-being of both our student-athletes and our institution.
• Ethically, we will play by the rules. Period.
• Fiscally, we will acquire the resources necessary to enable our student-athletes and coaches to compete at the highest level and to achieve unparalleled excellence.
• Socially, we will provide our fans with an unsurpassed customer-service ethic and the best game-day experience in collegiate athletics.