DAY TO DAY (706A)
MEDIA COVERAGE: STAFF RESPONSIBILITIES
The Assistant Director of Athletics/Media Relations, reporting to the Associate Athletic Director/External Affairs, is responsible for the operation of the Sports Information Office, which serves as the primary media contact for Kansas Athletics. The Office responds to requests made by electronic and print media representatives for information and commentary on all aspects of the intercollegiate athletics program.
It is the Media Relations Office's primary objective to publicize all intercollegiate teams in the most professional manner possible while creating interest and enthusiasm for teams and events and also maintaining a reputation for credibility and integrity. To do this, the Office relies on a steady flow of information from and close communication with coaches, administrators and student-athletes.
The Assistant Athletic Director/Media Relations is charged with overseeing the Office and coordinating Athletic Communications staff assignments. Specific responsibilities and duties within the Office are delegated by the Assistant Athletic Director/Media Relations to the Associate and Assistant Directors, Interns and the Office Manager, and student assistants.
Responsibilities of the Media Relations Office:
The media-related responsibilities of the Media Relations Office are as follows:
Responsibilities of the Coaches
Coaches are expected to cooperate fully with the Media Relations Office to achieve favorable media coverage and provide for the production of quality brochures, media releases and event programs for their sports. Coaches' home telephone numbers will be released to known media representatives, unless the coach requests in writing that his/her number be withheld.
The media-related responsibilities of Kansas Athletics coaches are as follows:
The University of Kansas receives a high degree of media coverage both regionally and nationally. Therefore, coaches are reminded to think carefully prior to answering media questions dealing with subjects such as specific student-athletes, injuries or controversial topics. Public statements or media releases regarding sensitive topics are to be approved by the Associate Director of Athletics/External Affairs of Athletics prior to release. For additional information, see Policy 705B, Media Coverage: Interviews, Press Conferences and Press Releases.
Privacy Rights of Student-Athletes
All Kansas Athletics personnel are expected to comply with University and NCAA rules and regulations, as well as federal laws, regarding the release of personal information related to student-athletes and prospective student-athletes. Therefore, in accordance with University, NCAA rules and regulations and the 1974 Family Educational Rights and Privacy Act (FERPA), personal information about the student-athlete is not to be used or released unless the student-athlete has given his/her consent to the University for the release of such information for publicity use.
For specific information, see Policy 707B, Media Coverage: Interviews, Press Conferences and Press Releases in this Manual.
Release of Information
The release to the news media of all information must be coordinated through the Media Relations office.