DAY TO DAY (706C)
MEDIA COVERAGE: PUBLICITY MATERIALS
Kansas Athletics produces publicity materials not only as a means of providing the media with vital information about the athletics program, but also to stimulate support for its athletics programs from the University, fans and surrounding community. The Media Relations Office is charged with the responsibility of producing professional publicity materials of the highest quality in compliance with University, Conference and NCAA rules and regulations.
In written materials, refer to the school as University of Kansas (not Kansas University). In a second reference to the university, KU may be used as an abbreviation. Use athletics department (not athletic department) and athletics director (not athletic director) in letters or publications.
KU plays basketball in Allen Fieldhouse (not Allen Field House). Teams that represent the University of Kansas are the Jayhawks (not Hawks or Lady Jayhawks).
KU plays in the Big Twelve or Big 12 Conference.
For printing needs, the KU colors are crimson and blue and can be achieved with PMS 185 Red, Pantone Yellow and PMS 287 blue.
The Media Relations Office is responsible for the production, within budget limitations, of annual media guides for each of the Kansas Athletics 18 intercollegiate sports programs. All media guides additionally serve as recruiting publications. Media guides are on sale to the general public through KUStore.com.
Criteria governing the publication of a media guide are as follows:
As previously stated, each sport's media guide is produced within NCAA guidelines so that it may be distributed to prospective student-athletes, as allowed by the NCAA Recruiting Bylaw, Article 13. (For additional information on recruiting materials, see Policy 502A, Student-Athletes: Recruitment, in this Manual.)
Schedules must be officially approved by the Director of Athletics prior to the printing of any schedule cards or posters. (See Policy 702A, Scheduling: Events in this Manual for additional information.) The Marketing Office is responsible for the production of schedule cards for all ticketed intercollegiate sports. Through a corporate relationship with Athletic Marketing, schedule posters are produced for specific selected sports.
Individual Game Programs
ESPN Regional, outsourced sales agent, is responsible for the production of day-of-game programs. All advertising must conform to University and NCAA guidelines. The Assistant Director of Athletics/Media Relations retains responsibility for editorial content of all game programs. The Director of Athletics retains the right of final approval of overall program content.
The Media Relations Office is responsible for maintaining an active file of photographs and slides of student-athletes, members of the coaching staff and athletic administrators. In addition to posed team and individual photographs, game action sports photographs are included in the file for use in sport programs.
The Head Coach is responsible for scheduling photograph sessions for individuals and teams with the Media Relations Office. Photo days are scheduled to meet each sport's publication requirements. Coaches should ensure that the entire team is present at scheduled photography sessions and that team members arrive promptly and are appropriately dressed.
All photographs are the property of Kansas Athletics and are to be used for Division of Athletics purposes only. Copies of photographs are made available to members of the media upon request without charge. Internal use of file photographs is determined by mutual consent between the Media Relations Office and the individual requesting the photograph (coaches may not make direct requests to the University photographer for extra prints). Per NCAA regulations, photographs and/or slides are not provided to any student-athlete unless considered a part of an approved athletic award.