DAY TO DAY (706D)
MEDIA COVERAGE: EVENTS
Kansas Athletics recognizes the importance and benefit of comprehensive print and electronic media coverage of its 18 intercollegiate sports programs. The Media Relations Office is responsible for providing appropriate assistance to legitimate media representatives who cover the University's sports programs so that they can perform their duties in a professional and timely manner.
The Assistant Athletic Director/Media Relations, in conjunction with the Associate Director of Athletics/External Affairs, is responsible for establishing guidelines for media coverage of intercollegiate athletic events.
The Assistant Athletics Director/Media Relations is responsible for the coordination of staff coverage for all varsity events (home and away), as well as for assigning sufficient staff to meet the publicity needs of each program on a seasonal basis.
Staff members may be assigned primary responsibility for specific sport(s) (i.e. soccer, football, etc.) as well as receive individual coverage assignments, as they occur. Staff responsibilities related to event management may include, but are not limited to, the following:
The Media Relations Office staffs both home and away contests for men's and women's basketball, and football. Arrangements for the reporting of scores for all sports are made on an event-by-event basis. The Head Coach is responsible for reporting all scores and highlights immediately following the conclusion of a competition that is not staffed by Media Relations Office personnel. The Media Relations Office is then responsible for releasing the results to approved media outlets.
Working Press Credentials
The Media Relations Office is responsible for issuing press credentials (e.g. sidelines passes) to approved members of the media (print and electronic). Press credential requests are prioritized by the Assistant Athletic Director/Media Relations, in conjunction with the Associate Director of Athletics/External Affairs.
Press credentials are only issued to individuals serving in an assigned working capacity for a legitimate news organization. Legitimate media agencies are considered to be one of the following:
Season media passes are issued to established "beat" reporters and photographers on a sport-by-sport basis.
Credential requests for individual games are to be submitted to the Media Relations Office, in writing on official letterhead, at least two (2) weeks in advance of the specific contest. Upon receipt and approval of the application, credentials are either held at the "Will Call" window or at the designated media entrance.
Coverage of Events
The Assistant Director of Athletics/Media Relations is responsible for establishing and distributing rules and guidelines which assist in controlling and maintaining order on the playing field and in the designated media area.
Post Game Coverage
The designated Media Relations Office staff member assigned to the event coordinates post-game coverage of all home events. Post-game responsibilities include providing official statistics, arranging interviews with players and coaches, and providing general assistance to the media, as well as transmitting information to specified news agencies. Every effort is made to comply with the policies and requests of the individual Head Coaches.
Generally, post-game interviews begin after the traditional ten (10) minute "cooling off" period. Media representatives are permitted in the locker rooms at the discretion of the Head Coach.
It is the responsibility of the Media Relations Office to record, compile and maintain statistical and highlight data on all intercollegiate events. Additionally, final scores and statistics are reported to the Conference and the NCAA, as appropriate.
The Office maintains complete files on individual lettermen, as well as a daily "clip file" on Kansas Athletics. The student-athlete file contains a publicity questionnaire concerning past history, athletic and academic achievements, and personal information. These files are updated with statistics, photographs, feature articles and other materials as they become available.
It is against Kansas Athletics policy to reveal any non-public, personal information to the media without the prior consent of the student-athlete. (See Policy 707B, Media Coverage: Interviews, Media Conference and Media Releases, for further information on releasing information on student-athletes to the public.)
At the end of each sport's season, archival data of a historical interest is retained and kept in the Media Relations Office or, upon request of the Associate Athletic Director/External Affairs, in the University's archives. Additional, comprehensive sport brochure files are maintained by the Media Relations staff.